STORE DESIGN

It’s no secret that modern marketing holds a lot of secrets. Store design is the key.

You may not notice this, but the design of the shopping complex, the interior design of the boutique, the design of the store (grocery, appliances, clothes, etc.) are created in such a way that the space in which you are located accompanies shopping.

Emotions of the buyer – the basis for making a decision on the purchase of goods! The very first emotions appear with the buyer when he just goes through your store, sees the interior of the store and its window. And here the main role is played by the correct interior design of the store, which should in a second cause interest in the store, the desire to stop by, study the goods that are on the trading floor for further purchase! Accordingly, it is necessary to be on the same wavelength as the time and generation for which the product is intended for sale, to be more interesting and better than many competitor stores.

Design project store. It is necessary to take it as seriously as possible and be sure to attract professional designers for this purpose, in which specialization is the interior design of the store. When designing a store’s design, a professional designer must also possess the skills of a social psychologist, a marketer in order to better know the market and current trends.

Interior design store. Its creation includes the main thing – an excellent atmosphere inside the store, as well as the correct zoning of the space, a plan for arranging furniture, trade equipment and showcases, the selection of color design and location of lighting for the store.

With the help of light, the right color, different architectural elements, you can hide any imperfections in the room. Lighting should be such that shoppers and store employees will not experience discomfort. And the product itself must be properly lit in order to look more beautiful and more expensive.

The design of the store should work for the sale and advertising of goods. The interior of the trading floor of the store should match the value of the goods and your target customer. You must show: why your store is better than others, hide possible shortcomings.

Commercial equipment, color and drawings on the walls should look harmoniously with the products that are presented in the store. The floor covering, which must be comfortable and not slippery, should also look harmonious.

The interior of the store should not distract the buyer from the product and it is important how the product will be placed in the store (shelves, racks, racks, mannequins).

Store merchandise must be visible from afar. For example, in a clothing store, there must be mannequins dressed in goods that the store sells. The buyer can visually imagine how he will look in your products. To be more interesting and dynamic, it is necessary to regularly change the position of the product, if possible move the moving structure, change the product on mannequins. In the store you can put mannequins of various shapes, colors, unusual shapes (geometric or some kind of animals). Also very important is the light and design of the fitting shop, in which the buyer finally makes the decision to purchase the goods.

We must not forget that the design of the store must show the buyer what distinguishes you from competitors (unique design, interesting services, service, etc.).

The interior of the store should be cozy. If space allows the room, as well as it fits the direction of the store, you can install additional furniture (sofa, armchair) or surround decor.

The buyer is obliged to leave your store only with good emotions, remembering the store positively and recommend it to his family and friends, as well as leave feedback about you on social networks in the future.

Today in sales, a lot depends on the development of a beautiful and exclusive interior design for a store and a trading floor.

Shops with a good interior will always inspire potential buyers to come to you!

We also provide office design and office design